Companies join forces to drive in-clinic diabetes awareness
Newly diagnosed diabetes patients at up to 1,000 veterinary
clinics across the country will be able to jump-start
management of the disease, thanks to the Diabetes Pet Care
Alliance™ recently formed by Merck Animal Health, Abbott
Animal Health and Nestlé Purina PetCare. These companies
have joined forces to help veterinarians raise awareness of
diabetes signs in pets, while providing free diabetes
management kits for owners of newly diagnosed pets.
Under-diagnosis drives need for diabetes screenings and
Diabetes mellitus affects an estimated one in 250 cats and
one in 500 dogs,1,2 with incidence on the rise.
Unfortunately diabetes in pets tends to be under-diagnosed.
This is especially true in cats, which—unlike dogs—suffer
primarily from Type 2 diabetes often related to obesity.
Through the Diabetes Pet Care Alliance, veterinarians will
have additional tools to make their clients aware of the
clinical signs of diabetes so that more patients can be
screened, diagnosed and treated.
Clinics can begin enrolling in November, which is National
Diabetes Month.3 Veterinary practices will be urged to
dedicate time to patient screenings in March 2015, using
free promotional and disease-management kits on diabetes
from The Diabetes Pet Care Alliance.
Components of the program include:
enroll in the program by visiting
usa.petdiabetesmonth.com after November
17, 2014. The program is open to the first
1,000 clinics that register.
clinics will receive materials to educate
their clients on the signs of diabetes, as
well as media materials they can use for
educational outreach in their communities.
The goal: to drive diagnoses of diabetes
during the month of March.
participating clinics with cats or dogs
diagnosed in March 2015 will receive a free
diabetes management kit containing:
AlphaTRAK® Blood Glucose Monitoring
System from Abbott Animal Health
One bag of
Purina Veterinary Diets® DM Dietetic
Management® Feline Formula or DCO Dual
Fiber Control® Canine Formula
One 10 mL
vial of Vetsulin® (porcine insulin zinc
suspension) from Merck Animal Health
Participating veterinarians can enhance the Diabetes Pet
Care Alliance program with special in-clinic activities and
events designed to screen patients. By screening patients at
risk for developing diabetes , they can facilitate early
diagnosis and disease intervention, leading to enhanced
length and quality of the patient’s life.
mellitus in the UK: The prevalence within an
insured cat population and a
putative risk factor analysis. McCann TM,
Simpson KE, Shaw DJ, et al. J Feline Med
Surg 9:289-299, 2007.
mellitus; can old dogs teach us new tricks?
Catchpole B, Ristic JM, Fleeman LM,Davison
Diabetologia 48:1948-1956, 2005.
Diabetes Month is an initiative sponsored by
the National Diabetes Education Program, a
federally funded program sponsored by the
U.S. Department of Health and Human
Services’ National Institutes of Health and
the Centers for Disease Control and
Prevention and includes over 200 partners at
the federal, state, and local levels.