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MVMA NEWS

New Diabetes Pet Care AllianceTM Announced

In Other News

 

Companies join forces to drive in-clinic diabetes awareness and diagnoses

Newly diagnosed diabetes patients at up to 1,000 veterinary clinics across the country will be able to jump-start management of the disease, thanks to the Diabetes Pet Care Alliance™ recently formed by Merck Animal Health, Abbott Animal Health and Nestlé Purina PetCare. These companies have joined forces to help veterinarians raise awareness of diabetes signs in pets, while providing free diabetes management kits for owners of newly diagnosed pets.

Under-diagnosis drives need for diabetes screenings and management

Diabetes mellitus affects an estimated one in 250 cats and one in 500 dogs,1,2 with incidence on the rise. Unfortunately diabetes in pets tends to be under-diagnosed. This is especially true in cats, which—unlike dogs—suffer primarily from Type 2 diabetes often related to obesity. Through the Diabetes Pet Care Alliance, veterinarians will have additional tools to make their clients aware of the clinical signs of diabetes so that more patients can be screened, diagnosed and treated.

Clinics can begin enrolling in November, which is National Diabetes Month.3 Veterinary practices will be urged to dedicate time to patient screenings in March 2015, using free promotional and disease-management kits on diabetes from The Diabetes Pet Care Alliance.


Components of the program include:

  • Clinics can enroll in the program by visiting usa.petdiabetesmonth.com after November 17, 2014. The program is open to the first 1,000 clinics that register.

  • Participating clinics will receive materials to educate their clients on the signs of diabetes, as well as media materials they can use for educational outreach in their communities. The goal: to drive diagnoses of diabetes during the month of March.

  • Clients of participating clinics with cats or dogs diagnosed in March 2015 will receive a free diabetes management kit containing:

    • One AlphaTRAK® Blood Glucose Monitoring System from Abbott Animal Health

    • One bag of Purina Veterinary Diets® DM Dietetic Management® Feline Formula or DCO Dual Fiber Control® Canine Formula

    • One 10 mL vial of Vetsulin® (porcine insulin zinc suspension) from Merck Animal Health

Participating veterinarians can enhance the Diabetes Pet Care Alliance program with special in-clinic activities and events designed to screen patients. By screening patients at risk for developing diabetes , they can facilitate early diagnosis and disease intervention, leading to enhanced length and quality of the patient’s life.

  1. Feline diabetes mellitus in the UK: The prevalence within an insured cat population and a questionnaire-based
    putative risk factor analysis. McCann TM, Simpson KE, Shaw DJ, et al. J Feline Med Surg 9:289-299, 2007.

  2. Canine diabetes mellitus; can old dogs teach us new tricks? Catchpole B, Ristic JM, Fleeman LM,Davison LJ.
    Diabetologia 48:1948-1956, 2005.

  3. National Diabetes Month is an initiative sponsored by the National Diabetes Education Program, a federally funded program sponsored by the U.S. Department of Health and Human Services’ National Institutes of Health and the Centers for Disease Control and Prevention and includes over 200 partners at the federal, state, and local levels.

 

 

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phone: 410-268-1311 l fax: 410-268-1322

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